1. 17:03 25th Jun 2012

    Notes: 544

    Reblogged from futurist-foresight

    Tags: synthetic meat

    Vat-Grown Meat Becoming a Reality

Eventually, Post envisages a future where huge quantities of high-quality meat are gown in vats, incorporating not only muscle fibres but layers of real fat and even synthetic bone. “In 25 years,” he says, “real meat will come in a packet labelled, ‘An animal has suffered in the production of this product’ and it will carry a big eco tax. I think in 50-60 years it may be forbidden to grow meat from livestock.”
This will happen only if consumers can be weaned off the real thing. The yuck factor will play a part, but all the evidence is that, as far as consumers are concerned, price, taste and safety – in roughly that order – determine their bulk-food purchases. Few people enquire too carefully how their regular meat was produced, after all. The market for ethically-reared free-range meat is, in global terms, tiny. In terms of yuckiness, real meat is at the top of the scale.
Read on.


(via Fake meat: is science fiction on the verge of becoming fact? | Guardian)
(ht futurist-foresight ht kateoplis)

    Vat-Grown Meat Becoming a Reality

    Eventually, Post envisages a future where huge quantities of high-quality meat are gown in vats, incorporating not only muscle fibres but layers of real fat and even synthetic bone. “In 25 years,” he says, “real meat will come in a packet labelled, ‘An animal has suffered in the production of this product’ and it will carry a big eco tax. I think in 50-60 years it may be forbidden to grow meat from livestock.”

    This will happen only if consumers can be weaned off the real thing. The yuck factor will play a part, but all the evidence is that, as far as consumers are concerned, price, taste and safety – in roughly that order – determine their bulk-food purchases. Few people enquire too carefully how their regular meat was produced, after all. The market for ethically-reared free-range meat is, in global terms, tiny. In terms of yuckiness, real meat is at the top of the scale.

    Read on.

    (via Fake meat: is science fiction on the verge of becoming fact? | Guardian)

    (ht futurist-foresight ht kateoplis)

     
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