Tomorrow is Today

Smartphones are replacing other possessions including alarm clocks, watches, cameras, diaries and even laptops and TVs as they become more intuitive and easier to use for things beyond calls.

• Over half (54%) say they use their phones in place of an alarm clock
• Almost half (46%) use their smartphone instead of a watch
  
• Two-in-five (39%) use their phone instead of a dedicated camera
  
• Over one quarter use their phone instead of a laptop (28%)
  
• One in ten have gotten ride of a games console in favour of their smartphone (11%)

Perhaps indicative of where things are moving, one in twenty smartphone users have switched to use their phone in place of a TV (6%) or reading physical books (6%)