1. 10:43 4th Oct 2012

    Notes: 19

    Tags: TechnologyTechCellphonesConsumerizationAdvertisingMedia

    image: Download

    Smartphones Are Now Cheap Enough to Throw away in Print Ads If there’s one advantage a print magazine still has over an online publication, it’s the ability to offer all manner of crazy freebies glued to its pages… Flick open to the right page of [this week’s Entertainment Weekly] and you’ll spot an LCD display that magically displays video ads and live Tweets from the CW Network. Intrigued by how such a thing could function, Mashable did a teardown (literally) and discovered all the ingredients of a budget Android smartphone, including components which aren’t strictly necessary for the task at hand: a 3G modem with T-Mo SIM (which seems to have some degree of voice connectivity), a full-sized battery, USB port and even a partially-built QWERTY keyboard.  Watch the Video. It’s worth it to hear how excited the editors get as they figure out what they’re looking at. Inside this ad is a phone that would have cost $400.00 three years ago.  They actually make a call on it. Look for this issue to sell out in nerdier neighborhoods. (via Entertainment Weekly print edition comes with a ‘smartphone-like Android device’ — Engadget)

    Smartphones Are Now Cheap Enough to Throw away in Print Ads

    If there’s one advantage a print magazine still has over an online publication, it’s the ability to offer all manner of crazy freebies glued to its pages…

    Flick open to the right page of [this week’s Entertainment Weekly] and you’ll spot an LCD display that magically displays video ads and live Tweets from the CW Network.

    Intrigued by how such a thing could function, Mashable did a teardown (literally) and discovered all the ingredients of a budget Android smartphone, including components which aren’t strictly necessary for the task at hand: a 3G modem with T-Mo SIM (which seems to have some degree of voice connectivity), a full-sized battery, USB port and even a partially-built QWERTY keyboard. 

    Watch the Video. It’s worth it to hear how excited the editors get as they figure out what they’re looking at. Inside this ad is a phone that would have cost $400.00 three years ago.  They actually make a call on it. Look for this issue to sell out in nerdier neighborhoods.

    (via Entertainment Weekly print edition comes with a ‘smartphone-like Android device’ — Engadget)

     
    1. can-i-reallybethehero reblogged this from tsunderehairflip and added:
      Oh that is awesome (and money wasting). Do want one though…
    2. tsunderehairflip reblogged this from joshbyard
    3. kindadopish reblogged this from joshbyard
    4. malevolentneon reblogged this from joshbyard
    5. knowhereimgoing reblogged this from joshbyard
    6. lokiwasright reblogged this from joshbyard and added:
      I just thought this was a fairly neat article.
    7. reflectionsinbinary reblogged this from joshbyard
    8. ericshulse reblogged this from joshbyard
    9. This was featured in #Advertising
    10. belxephon reblogged this from enochian-technology and added:
      wow and wow backwards
    11. omgsparklepaint reblogged this from enochian-technology
    12. enochian-technology reblogged this from joshbyard
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    14. joshbyard posted this