Smartphones Are Now Cheap Enough to Throw away in Print Ads
If there’s one advantage a print magazine still has over an online publication, it’s the ability to offer all manner of crazy freebies glued to its pages…
Flick open to the right page of [this week’s Entertainment Weekly] and you’ll spot an LCD display that magically displays video ads and live Tweets from the CW Network.
Intrigued by how such a thing could function, Mashable did a teardown (literally) and discovered all the ingredients of a budget Android smartphone, including components which aren’t strictly necessary for the task at hand: a 3G modem with T-Mo SIM (which seems to have some degree of voice connectivity), a full-sized battery, USB port and even a partially-built QWERTY keyboard.
Watch the Video. It’s worth it to hear how excited the editors get as they figure out what they’re looking at. Inside this ad is a phone that would have cost $400.00 three years ago. They actually make a call on it. Look for this issue to sell out in nerdier neighborhoods.
(via Entertainment Weekly print edition comes with a ‘smartphone-like Android device’ — Engadget)